Dashboard
Everything the business needs to know, in one place.
Commerce
Revenue
$143,482.95
+12.4%vs last period
Derived from product purchase counters
Orders
5.3k
+8.1%vs last period
Average order value
$26.90
+3.9%vs last period
Conversion rate
8.6%
-1.2%vs last period
Purchases ÷ product views
Bag abandonment
40.2%
-2.6%vs last period
Added to bag but not purchased
Added to bag
8.9k
+15.3%vs last period
Revenue over time
- Aug
- Sep
- Oct
- Nov
- Dec
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
Needs attention
1 items- Best Mates Organic Tee6Y / Sky · OW-TEE-BM-6Y-BSold out
1 review awaiting moderation. Review now
Best sellers
All products| Product | Units sold | Revenue | Added to bag | Conversion |
|---|---|---|---|---|
 Waffle's Bandana — for real dogs | 1.5k | $31,173.60 | 2.2k | 10.6% |
 The Big Colouring Bundle | 1.2k | $14,436 | 1.7k | 12.2% |
| Waffle Adventure Plush | 913 | $41,039.35 | 1.8k | 7.3% |
| The Day Waffle Learned to Wait | 622 | $13,341.90 | 988 | 8.5% |
 Olli Best Mate Doll | 388 | $15,500.60 | 704 | 6.2% |
 Little Explorer Activity Kit | 311 | $13,979.45 | 640 | 6.1% |
Content
Episode views
326.9k
+22.8%vs last period
Story reads
48.9k
+14.1%vs last period
Activity downloads
30.3k
+31.5%vs last period
Published items
20
Most watched episodes
- 1First Day Back61.0k
- 2
The Wobbly First Ride52.1k - 3
The Great Beach Treasure Hunt48.2k - 4
The Garden Camp-Out44.7k - 5Waffle Learns to Wait39.9k
- 6
A Very Slow Bedtime33.1k
Where families are
Country level only. We do not store city, postcode or coordinates for any account.
- Australia1.8k (61.2%)
- New Zealand387 (12.9%)
- United Kingdom341 (11.3%)
- United States268 (8.9%)
- Canada104 (3.5%)
- Ireland66 (2.2%)
Families
Registered families
3.0k
+18.7%vs last period
New this month
214
+24.1%vs last period
Newsletter subscribers
3.9k
+9.4%vs last period
Child profiles
2.4k
Nickname and age band only